The word “expert” has been overused through time, in some cases being used to describe anyone who has ever had even a passing interest in a subject. For those who pay attention to such things, there is however a real benefit to being considered an expert, and to having the ear of a true expert when looking for advice. When looking to get traffic to your website, showing expertise in your chosen area is certainly no bad thing. Let’s assume for the sake of example that your […]

People have acclimatized with surprising speed to the Internet, with a take-up and a learning process that seems to have taken everything that we learned from the creation of the telephone exchange and pressed fast-forward. While the first telephone directory appeared many years after telephones were invented, the Internet’s own directory – search engines – have become a very firm friend to almost all of us, most of whom use one every day. Indeed, the verb “to Google” has become a commonly used term, to the extent […]